Drip Plans allow you to create a targeted series of emails that send when triggered by a specific date, event, or client’s activity. Our drip plan builder features powerful segmenting, scheduling, and design tools in one easy-to-use package, so you can send emails that inform, reward, and engage your leads and contacts automatically.
How Drip Marketing Works:
You can target either Leads or Contacts, set your source criteria, and add your conditions. Then, set the action by selecting the emails, sender, and when the emails should be sent. Once your plan is set up, activate and save the drip plan.
Example:
You can set up a drip plan targeting buyer leads. When a new lead is recorded, the plan will be triggered for that client.
- The first email could thank them for the inquiry and introduce the assigned agent.
- The next email would be sent after a few days, asking if they’ve had a chance to learn more about the property they had inquired about.
- After a few days, the client could be emailed success stories and other services offered when working with your business.
- And so on… the possibilities are endless.
Drip marketing allows you to nurture your leads and contacts automatically, creating an efficient and personalized communication flow that builds stronger relationships with clients.